New York artist Danny Evans, photoshops photos of celebrities to make them look like the average joe, precisely, to show what the super famous would eventually look like without the best make-up artists and stylists that money can buy.
“It was a reaction to the over-Photoshopped images of celebrities that we see everyday. I thought it would be interesting to take it in the opposite direction.”
The project has been active since 2006, when Danny started ‘making-under’ the highly popular photographs of socialite Paris Hilton. Evans was fascinated by how quickly Paris’ pictures created instant buzz, and how much power she really had over a mass public just by being rich and ‘attractive’. Needless to say, the collection of Paris’ ‘make-unders’ grew from there; Evans created a Facebook page named Planet Hiltron which turned into a huge success; from there, he started to work with other celebrities.
“Basically just stripping away their cool personas I always find it interesting to see what’s left after the Hollywood has been scrubbed off. My intention wasn’t necessarily to age them, but to strip them of their ‘Hollywood’ facade. That has more or less been my general goal with this series all along.”