MoMA Poprally Presents: Phoenix “Chloroform” directed by Sofia Coppola

Posted on November 14, 2013 by Juxtapoz

MoMA Poprally Presents: Phoenix “Chloroform” directed by Sofia Coppola
A little bit of Beatlemania thrown towards Phoenix by way of Sofia Coppola's camera. As part of a MoMA Poprally presents release, Coppola directed a new video for the Phoenix track, "Chloroform," and in an interview with MoMA's Associate Curator in the Department of Film, Anne Mora, Coppola noted "I wanted it to be a fantasy of young girls fixated on a band they love, and try to capture that feeling I remember of seeing bands when I was a kid, when you could totally lose it… and to play up the band as close but out of reach. It’s a fantasy audience, all young, pretty girls."

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