Art meets commerce in this video directed by the legendary Joe Pytka. Pytka, a cinematographer, director and film maker was so inspired by New York-based artist Nate Lowman’s Just One Eye project with Converse he was inspired to create a short filmed that embodied the spirit of the project.
In the video, the viewer is welcomed into an enigmatic scene with a disembodied eyeball, blood and dimly lit hallways. Something sinister and grim is afoot and then we meet our one-eyed protagonist. It leaves the viewer thinking, just what is going on here?
What’s going on is a collaboration between artist Nate Lowman and Converse to make a custom Chuck Taylor shoe. Lowman has cut one of his paintings (depicting a copy of Willem de Kooning’s 1954 portrait of Marilyn Monroe) into as many pairs of unique high-top Chuck Taylors as possible.
The great thing about these collaborations is that it exposes a whole new audience to art and allows them to incorporate it into their every day lives. Lowman’s work has been described by New York Times chief art critic as “down-and-out excursions into collage, graffiti and appropriation.” Lowman’s first critical acclaim came about as a result of a show with P.S.1. He has also collaborated with brands like Supreme to create exclusive products.
Each pair of Chuck Taylors from the Just One Eye: Nate Lowman collaboration is a unique piece of art in and of itself, a fragment of a whole. Everyone who owns a pair of this collection will be part of this unique part of Converse history.
This post is sponsored by Just One Eye
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