Sponsored Video: Nate Lowman’s Just One Eye Collaboration With Converse

Posted on November 05, 2013 by Russ Crest

nate loweman just one eye

Art meets commerce in this video directed by the legendary Joe Pytka. Pytka, a cinematographer, director and film maker was so inspired by New York-based artist Nate Lowman’s Just One Eye project with Converse he was inspired to create a short filmed that embodied the spirit of the project.

In the video, the viewer is welcomed into an enigmatic scene with a disembodied eyeball, blood and dimly lit hallways. Something sinister and grim is afoot and then we meet our one-eyed protagonist. It leaves the viewer thinking, just what is going on here?
What’s going on is a collaboration between artist Nate Lowman and Converse to make a custom Chuck Taylor shoe. Lowman has cut one of his paintings (depicting a copy of Willem de Kooning’s 1954 portrait of Marilyn Monroe) into as many pairs of unique high-top Chuck Taylors as possible.

The great thing about these collaborations is that it exposes a whole new audience to art and allows them to incorporate it into their every day lives. Lowman’s work has been described by New York Times  chief art critic as “down-and-out excursions into collage, graffiti and appropriation.” Lowman’s first critical acclaim came about as a result of a show with P.S.1. He has also collaborated with brands like Supreme to create exclusive products.
Each pair of Chuck Taylors from the Just One Eye: Nate Lowman collaboration is a unique piece of art in and of itself, a fragment of a whole. Everyone who owns a pair of this collection will be part of this unique part of Converse history. 

This post is sponsored by Just One Eye

The post Sponsored Video: Nate Lowman’s Just One Eye Collaboration With Converse appeared first on Beautiful/Decay Artist & Design.

Posted in Fashion, Painting, Sponsored Post, video


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